Marketing Lead

  • locationLocation Type : Office
  • calendeerDeadline : October 31st, 2026
  • careerCareer Level : Mid Level(3-5 years)
  • employment_typeEmployment Type : Full time
  • careerNumber of people required : 1
  • careerWork Experience : 3-5 years

About the Job

Major Responsibilities

  • Marketing Strategy: Develop and implement annual marketing strategies and campaigns aligned with company objectives, brand positioning, and values.
  • Brand Communications: Manage brand communications and marketing campaigns across traditional media, digital platforms, and social media channels.
  • Creative & Content Management: Oversee the production of marketing content, creative assets, and promotional materials to ensure consistent brand identity.
  • Trade Marketing & Brand Standards: Ensure consistent brand standards, showroom presentation, visual merchandising, and sales support materials across company and partner outlets.
  • Events & Activations: Plan and coordinate corporate events, product launches, exhibitions, trade shows, and promotional activations, including lead tracking and follow-up.
  • Market Research & Customer Insights: Conduct market research, monitor competitor activities, and analyze customer needs and industry trends to identify business opportunities and support product decisions.
  • Marketing Performance & Budget: Monitor marketing performance, evaluate campaign effectiveness, prepare reports, and manage the annual marketing budget.
  • Team Leadership & Management: Lead and supervise the marketing team, implement departmental plans and procedures, and ensure achievement of objectives within delegated authority.

About You

Educational Background and Experience

  • Bachelor’s degree in marketing management, Business Management, Business Administration, Communications, or a related field.
  • Professional certifications in Digital Marketing, Brand Management, or Marketing Analytics are an advantage.
  • Minimum of 4–6 years of relevant experience in marketing, preferably in technology, product distribution, office equipment, or a related industry.
  • At least 2 years of experience in team leadership, campaign management, or marketing coordination.
  • Experience in market research, competitor analysis, marketing budget preparation, and campaign performance reporting.
  • Familiarity with digital advertising platforms, marketing analytics, and tools for tracking marketing KPIs and ROI.