About the Job
The Regional Trade Marketing coordinator is responsible for assessing the market, planning, implementing and reporting of outlet-based activities and POS materials and assuring that every trade activity is done in alignment with the brand and trade marketing strategic targets for X region. The regional trade marketing coordinator works extensively with the sales team of the region and with the HQ marketing team
The position will cover the Southwest region of Ethiopia. The role is currently based in Addis Ababa, but the ideal candidate should be willing to relocate.
Purpose of Role
- The main purpose of the role is to coordinate the execution of trade marketing activities and distribution of POS material in the region in a way that is aligned with the overall trade marketing strategy and standard.
- To plan, execute and evaluate trade activities by incorporating the market insight / feedback from the region by closely working with the sales and marketing team.
- To coordinate the availability and distribution of trade marketing resources planed / needed for the region e.g cash, brand ambassadors, POSMs, fridge etc. by keeping an inventory of this resources through the use of a digital system and anticipating for future need in a timely manner.
Key Responsibilities and Accountabilities
Trade visibility and POS material coordination
- Conduct market visits with the sales team to assess the need in the market
- Assist the trade marketing manager in the selection and allocation of trade marketing materials for the region.
- Coordinate the distribution of materials.
- Assure material placement / use is aligned with the brand and trade marketing strategy.
- Implement tracking mechanisms for all trade marketing materials allocated for the region and maintain updated and accurate records of inventory.
- Assist in improving trade visibility of the region by gathering feedback from market on trade marketing materials and conducting periodic in-market checks on high-value merchandise.
Activation and in-outlet events
- Develop activation mechanisms that are driven from the region’s market insights
- Assure alignment of activations with brand and trade marketing strategic plan.
- Assist in the allocation of adequate resources for the activation/event.
- Coordinate the availability and distribution of activation resources in a timely and structured manner. E.g. visibility materials, Brand ambassadors, cash.
- Recruit and Hire brand ambassadors for the region and train them on activations/events execution procedures.
- Manages external staffs responsible for the region activations and events, mainly brand ambassadors.
- Coordinate the promotion of outlet-based events using various channels e.g posters, banners, social media in coordination with consumer marketing team.
- Coordinate the execution, evaluation and scale up/down of activation mechanisms.
- Payment follow-up for brand ambassadors and other stakeholders involved.
About You
Education:
- Bachelor’s degree in Marketing, Business, or a related field.
Experience:
- 1-3 years’ experience in sales, marketing or related fields
Skills:
- High level of planning and organizing competencies
- High level of commercial and business understanding
- Energetic and market-driven attitude
- Excellent communication skills and ability to work with others
- Eye for detail and proper record keeping
- English and Amharic spoken and written fluently
- Proficient in use of email, Microsoft Word and Excel.
- Driven to work in the field for at least half the time and able to work evenings
Required Skills
- Adaptability
- Microsoft Office Pack: Word, Excel, Access, Publisher, Outlook, Powerpoint
Desired Skills
- Sales
- Team work
How To Apply
Those who meet the above requirements can submit their CV to the following link
Kindly Note only short-listed candidates will be contacted. Click Here
Female applicants are highly encouraged to apply